How Does SketchUp Make Money?

SketchUp is a powerful 3D modeling software that allows users to create stunning designs and models for various industries. But have you ever wondered how SketchUp makes money? In this article, we will delve into the different revenue streams that contribute to SketchUp’s success.

SketchUp Pro Subscriptions

One of the primary ways SketchUp generates revenue is through its Pro subscriptions. By offering advanced features and functionalities, SketchUp Pro caters to professionals and organizations looking for more robust design capabilities. These subscriptions come with a range of benefits, including access to additional plugins, cloud storage, and priority support.

Perpetual Licenses

In addition to subscription-based revenue, SketchUp also offers perpetual licenses for its software. These licenses provide users with a one-time purchase option, allowing them to use the software indefinitely without the need for ongoing subscription payments. This model appeals to users who prefer a one-time investment instead of recurring costs.

SketchUp Shop

Another way SketchUp monetizes its platform is through SketchUp Shop. This web-based version of SketchUp offers a more affordable option compared to the Pro subscriptions. It Targets hobbyists, beginners, and individuals who do not require advanced features but still want access to basic 3D modeling tools.

Marketplace Extensions

To enhance the functionality of their software, SketchUp provides a marketplace where developers can sell their extensions or plugins. These add-ons offer specialized tools or features that cater to specific industries or workflows. By taking a percentage from these sales, SketchUp generates additional revenue while fostering a vibrant ecosystem of third-party developers.

Educational Licenses

SketchUp recognizes the importance of education and offers discounted licenses for students, educators, and educational institutions. By providing affordable access to their software, SketchUp aims to empower the next generation of designers and architects, ensuring a strong user base in the future.

Enterprise Solutions

For large organizations with complex design needs, SketchUp offers customized enterprise solutions. These tailored packages provide additional features, training, and support to meet the specific requirements of businesses operating at scale. Enterprise solutions allow SketchUp to cater to a wider market and generate substantial revenue through long-term contracts.


In conclusion, SketchUp employs several revenue streams to maintain its position as a leading 3D modeling software. From Pro subscriptions and perpetual licenses to SketchUp Shop and marketplace extensions, they offer options for professionals, hobbyists, educators, and enterprises alike. By diversifying their offerings and catering to various user segments, SketchUp ensures a steady stream of income while providing users with the tools they need to bring their designs to life.