Why Did Melanie Perkins Make Canva?

Melanie Perkins, the co-founder of Canva, had a vision to create an accessible design platform for everyone. She wanted to make it easier for anyone to create beautiful designs without having to be a professional designer.

Perkins, who has a background in design and technology, saw the potential in creating a platform that was user-friendly and allowed users to easily create high-quality designs. She wanted to give people more control over their visual content and eliminate the need for expensive software or design services.

Canva was born out of this vision; it provides users with access to an extensive library of templates, photos, illustrations, and fonts. It also offers tools for customizing designs with drag-and-drop functionality so that users can quickly and easily create stunning visuals with little effort. Additionally, Canva’s user interface is designed to be intuitive and straightforward so that anyone can use it regardless of their technical knowledge or skill level.

Not only did Perkins want Canva to be accessible to everyone but she also wanted it to be affordable. To make this happen, Canva offers three different pricing plans ranging from free to premium options depending on what type of features the user needs. This makes it easy for people who are just getting started with design or have limited budgets to take advantage of what the platform has to offer without breaking the bank.

Finally, Perkins wanted Canva’s user experience to be enjoyable as well as productive. To achieve this goal, Canva provides helpful tutorials that teach users how to use its features as well as inspiration boards so they can see examples of great design work from other users.

In summary, Melanie Perkins created Canva because she saw an opportunity for everyone – regardless of skill level or budget – to have access to easy-to-use design tools and resources at an affordable price point. She wanted users everywhere – both professionals and amateurs alike –  to be able take advantage of digital design and create beautiful visuals without having any prior experience in graphic design.

Conclusion:

Ultimately, Melanie Perkins created Canva because she wanted people everywhere – both professionals and amateurs alike –  to have access to easy-to-use design tools at an affordable price point so they could create beautiful visuals regardless of their skill level or budget.