Melanie Perkins is an Australian entrepreneur and the CEO of Canva, a revolutionary graphic design platform. She started her career as a journalist and studied journalism for her degree. However, during her studies she developed an interest in designing and started to teach herself design as a hobby.
In 2007, she founded Fusion Books, an online yearbook service. After experiencing success with this business, she decided to develop a more comprehensive design platform and in 2012 she co-founded Canva alongside Cliff Obrecht.
The Idea Behind Canva – The idea behind Canva was to make design accessible to everyone, regardless of their technical abilities or experience. It was designed to be simple to use yet powerful enough for professional designers. The platform also provided users with access to millions of images and templates which could be used as part of their designs.
Growth of Canva – In just 8 years since its founding, Canva has become one of the most popular design platforms in the world today with over 20 million users across 179 countries. It has also raised over $300 million in funding from investors such as Mary Meeker’s Bond Capital and Blackbird Ventures.
The Impact Of Melanie Perkins – Melanie Perkins has been at the forefront of this success story since the beginning and has been credited with transforming the way people think about design. Her vision was to make design more accessible and now millions of people are able to create beautiful designs without any prior experience or technical knowledge.
In conclusion, Melanie Perkins started Canva in 2012 with co-founder Cliff Obrecht with the aim of making graphic design simpler and more accessible for all types of users. Since then it has grown into one of the most popular graphic design platforms in the world today thanks largely due to Melanie’s vision and leadership.