How Do I Add HubSpot Tracking Code to Webflow?

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If you’re using Webflow to build your website and want to integrate HubSpot’s tracking code, you’ve come to the right place. Adding HubSpot tracking code to your Webflow site is a straightforward process that can help you track and analyze visitor behavior, gather valuable insights, and improve your overall marketing efforts.

Step 1: Accessing Your HubSpot Tracking Code

Before we begin, make sure you have a HubSpot account and access to your tracking code. If you don’t have an account yet, sign up for a free one on the HubSpot website.

To access your HubSpot tracking code, follow these steps:

  1. Log in to your HubSpot account.
  2. Click on the “Settings” icon in the main navigation menu.
  3. Select “Tracking Code” under the “Website” section.
  4. You will see your unique tracking code snippet. Copy it to your clipboard as we’ll need it in the next step.

Step 2: Adding the Tracking Code to Webflow

Now that we have our HubSpot tracking code ready, let’s add it to our Webflow site:

  1. Login to your Webflow account and open the desired project.
  2. In the Designer, navigate to the page where you want to add the tracking code.
  3. In the top-right corner of the Designer interface, click on “Pages” and select “Page Settings”.
  4. A dialog box will appear. Click on the “Custom Code” tab.
  5. Paste your HubSpot tracking code snippet into the “Head Code” section of this tab.
  6. Click on the “Save” button to apply the changes.

That’s it! You have successfully added HubSpot tracking code to your Webflow site. The tracking code will now be present on every page where you’ve added it, allowing you to gather valuable data about your visitors.

Verifying the Installation

To ensure that the HubSpot tracking code is working correctly, follow these steps to verify the installation:

  1. Go back to your HubSpot account and open the “Tracking Code” page.
  2. In the top-right corner, click on the “Edit Code” button.
  3. A new page will open displaying your website’s source code. Look for the tracking code snippet you just added in Webflow.
  4. If you find the tracking code snippet in your website’s source code, congratulations! The installation was successful.

If you can’t find the tracking code or encounter any issues during this process, double-check that you’ve followed all the steps correctly and try again. Alternatively, reach out to HubSpot support for further assistance.

Conclusion

Integrating HubSpot’s tracking code into your Webflow website is a simple process that can provide valuable insights into visitor behavior and help optimize your marketing efforts. By following these steps and verifying the installation, you’ll be well on your way to leveraging HubSpot’s powerful analytics capabilities.

Remember to regularly check your HubSpot dashboard for visitor data and use it to make informed decisions about improving user experience, driving conversions, and growing your business!