How Does MailChimp Integrate With Webflow?

MailChimp is a widely popular email marketing platform that allows businesses to create and manage their email campaigns. With its user-friendly interface and powerful features, MailChimp has become a go-to tool for many businesses looking to improve their email marketing strategy.

If you’re using Webflow as your website builder, integrating MailChimp can greatly enhance your ability to capture leads and grow your email list. In this tutorial, we will explore how to seamlessly integrate MailChimp with Webflow.

Firstly, let’s discuss the benefits of integrating MailChimp with Webflow. By connecting these two platforms, you can easily sync your website’s form submissions with your MailChimp account. This means that whenever a user submits a form on your website, their information will automatically be added to your MailChimp list, allowing you to effectively nurture leads and communicate with your audience.

To get started, you’ll need a MailChimp account and a Webflow project. Once you have both set up, follow these steps:

1. Log in to your MailChimp account and navigate to the “Lists” tab. 2. Create a new list or select an existing one that you want to connect with Webflow. 3. After selecting the desired list, click on the “Manage Audience” dropdown menu and choose “Signup forms”. 4.

On the next page, select the “Embedded Forms” option. 5. Customize your form by adding fields that align with the information you want to collect from users. 6. Once you’re satisfied with the form design, click on the “Copy/paste onto your site” option located at the top of the page. 7. This will reveal a code snippet that needs to be inserted into your Webflow project.

Now let’s move on to integrating MailChimp with Webflow:

1. Open your Webflow project in the Designer view. Navigate to the page where you want to add the MailChimp form. Drag and drop an HTML Embed element onto the page.

4. Double-click on the newly added HTML Embed element to access its settings. In the settings panel, paste the MailChimp code snippet that you copied earlier into the “Embed Code” field. Save your changes and publish your Webflow project.

Congratulations! You have successfully integrated MailChimp with Webflow. Now, whenever a user submits a form on your website, their information will automatically be added to your MailChimp list.

It’s important to note that you can further customize the styling of your MailChimp form using CSS in Webflow. This allows you to match the form’s design with the overall look and feel of your website.

To style your MailChimp form in Webflow:

1. Select the HTML Embed element that contains your MailChimp code. In the right sidebar, click on “Settings”.

3. Under “Custom Code”, click on “Edit Code”. In the code editor, locate the

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In this example, we've Targeted different elements of a MailChimp form using CSS selectors and applied custom styles to them.

By following these steps, you can seamlessly integrate MailChimp with Webflow and enhance your email marketing efforts. Remember to regularly monitor and analyze your email campaigns to optimize their performance.

In conclusion, integrating MailChimp with Webflow can be a game-changer for your email marketing strategy. It allows you to effortlessly capture leads and communicate with your audience, all while maintaining a visually engaging website.

So why wait? Start integrating MailChimp with Webflow today and take your email marketing to new heights!