How Do I Add a Global Site Tag to Webflow?

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Are you looking to add a Global Site Tag (gtag.js) to your Webflow website? If so, you’ve come to the right place! In this tutorial, we will walk you through the process step by step.

What is a Global Site Tag?

A Global Site Tag is a snippet of JavaScript code provided by Google Analytics that allows you to track user activity on your website. By adding this tag to your Webflow site, you can monitor various metrics such as page views, clicks, and conversions.

Step 1: Accessing Your Webflow Project

To get started, log in to your Webflow account and open the project where you want to add the Global Site Tag. Once inside the project editor, navigate to the Project Settings menu located in the left-hand sidebar.

Step 2: Adding Custom Code

In the Project Settings, scroll down until you find the Custom Code section. This is where you can add your Global Site Tag. Click on the + Add Custom Code button to proceed.

Step 3: Inserting the Global Site Tag Script

In the code editor that appears, paste your Global Site Tag script between the opening and closing <script> tags. The script provided by Google Analytics should look similar to this:

<script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'YOUR_TRACKING_ID');
</script>

Step 4: Replacing YOUR_TRACKING_ID

Replace “YOUR_TRACKING_ID” with your unique tracking ID provided by Google Analytics. This ID typically looks like “UA-XXXXXXXXX-X”. Once you’ve updated the script, click on the Save Changes button to apply the changes to your Webflow project.

Step 5: Publishing Your Webflow Site

After saving the changes, it’s time to publish your Webflow site for the Global Site Tag to take effect. To do this, navigate back to the project dashboard and click on the Publish button located in the top-right corner of the screen.

Congratulations!

You have successfully added a Global Site Tag to your Webflow website. Now you can start tracking and analyzing user behavior using Google Analytics.

Troubleshooting Tips

  • If you’re not seeing any data in your Google Analytics account, make sure that your tracking ID is correct and that you have published your Webflow site after adding the Global Site Tag.
  • If you need to update or modify your Global Site Tag in the future, simply revisit the Custom Code section in your Webflow project settings and make the necessary changes.

In Conclusion

In this tutorial, we covered how to add a Global Site Tag to a Webflow website. By following these steps, you can easily integrate Google Analytics into your site and gain valuable insights into visitor behavior. Remember to always test and validate your tracking setup to ensure accurate data collection.

Thank you for reading, and happy tracking!