How Do I Add an Email Subscription to Webflow?

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Adding an Email Subscription to Webflow

So, you want to add an email subscription feature to your Webflow website? Great choice! Building an email list is a powerful way to engage with your audience, nurture leads, and eventually convert them into loyal customers.

In this tutorial, we will guide you through the process of adding an email subscription form to your Webflow site. Let’s get started!

Step 1: Choose an Email Marketing Service

Before we dive into the technical details, it’s important to select an email marketing service that will handle the subscription process and manage your subscriber list. There are several popular options available, such as Mailchimp, ConvertKit, and AWeber.

Each service has its own features and pricing plans, so make sure to choose one that suits your needs.

Step 2: Create a Form in Webflow

Once you’ve chosen your email marketing service, it’s time to create a form in Webflow that will capture user emails and send them to your chosen service. Here’s how you can do it:

  1. Log in to your Webflow account and open the project where you want to add the email subscription form.
  2. Select the page where you want the form to appear.
  3. Drag and drop a Form block from the Elements panel onto your page.
  4. Edit the form fields according to your requirements (e.g., name and email).
  5. Add a Submit button so users can submit their information.
  6. (Optional) Customize the design of the form using Webflow’s styling options.

Congratulations! You’ve now created a form in Webflow.

However, it won’t collect any email addresses just yet. We need to integrate it with your chosen email marketing service.

Step 3: Integrate the Form with Your Email Marketing Service

To ensure that the email addresses collected through your Webflow form are added to your subscriber list, you need to integrate the form with your email marketing service. Here’s how you can do it for some popular services:

Mailchimp Integration

If you’re using Mailchimp, follow these steps:

  1. Create a Mailchimp account if you haven’t already.
  2. Log in to your Mailchimp account and go to the Lists dashboard.
  3. Create a new list or select an existing one.
  4. (Optional) Add custom fields if needed (e., first name).
  5. Go to the Forms section of your selected list.
  6. Select Embedded forms.
  7. Select your desired form style and copy the provided HTML code.
  8. Paste the HTML code into the Embed widget of your Webflow form block.

ConvertKit Integration

For ConvertKit integration, follow these steps:

  1. Create a ConvertKit account if you haven’t already.
  2. Create a new form in ConvertKit or select an existing one.
  3. Customize the form fields as needed.
  4. Go to the Embed Options of your selected form.
  5. Copy the provided HTML code.
  6. Paste the HTML code into the Embed widget of your Webflow form block.

AWeber Integration

If you prefer to use AWeber, here’s what you need to do:

  1. Create an AWeber account if you haven’t already.
  2. (Optional) Customize additional list settings if required (e., tags).
  3. (Optional) Design your subscribe form using AWeber’s Form Designer tool.
  4. Copy the provided HTML code for your form.

Step 4: Customize Success and Error Messages (Optional)

By default, Webflow shows a generic success message when a user submits the form. However, you can customize this message to provide a more personalized experience to your visitors.

Additionally, you can also customize error messages that may appear when there are issues with email submission or validation.

To customize these messages:

  1. Select your Form block in Webflow.
      • Go to the Settings panel on the right-hand side.
      • Scroll down to the Success and Error Messages sections.
      • Edit the messages as per your preference.

Step 5: Publish Your Webflow Site and Test

Now that you’ve integrated your Webflow form with your email marketing service, it’s time to publish your site and test if everything is working as expected. Follow these steps:

  1. Publish your Webflow site.
      • Publish the site using Webflow’s hosting or export the code and host it elsewhere.

  2. Visit your live website and submit a test email through the subscription form.

  3. Check your email marketing service dashboard or inbox to verify if you received the test email.

Congratulations! You’ve successfully added an email subscription feature to your Webflow website. Now you can start collecting emails and building a strong relationship with your audience!

Remember, regularly communicate with your subscribers by sending valuable content, updates, and promotions. It’s essential to provide value while respecting their privacy and preferences.

We hope this tutorial was helpful in guiding you through the process of adding an email subscription feature to Webflow. Happy building!