How Do I Add a Google Tag to Webflow?

If you’re using Webflow and want to add a Google Tag to your website, you’ve come to the right place. Adding a Google Tag can help you track and analyze your website’s performance, gather data on user behavior, and make informed decisions to optimize your site. In this tutorial, we will guide you through the process of adding a Google Tag to your Webflow site.

Step 1: Sign in to your Google Tag Manager account
First things first, make sure you have a Google Tag Manager (GTM) account. If not, head over to and sign up for free. Once signed in, click on “Create Account” and follow the prompts to set up your GTM account.

Step 2: Create a new container in GTM
After signing in, click on “Create Container” within your GTM account. A container is like a workspace where you can manage all your tags.

Give it an appropriate name and select the type of website you are working with (Web or AMP). Once done, click on “Create.”

Step 3: Install GTM code snippet into Webflow
Navigate to the Webflow dashboard for the website where you want to add the Google Tag. Go to “Project Settings” from the left-hand menu and select “Custom Code.” In this section, locate the “Head Code” field.

Note: Make sure that adding custom code is allowed by your hosting provider or content management system.

Copy the GTM container snippet from step 2 of GTM installation instructions. It should look something like this:

<!-- Google Tag Manager -->
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
<!-- End Google Tag Manager -->

Once you have copied the GTM container snippet, paste it into the “Head Code” section in your Webflow project settings. Make sure to save your changes.

Step 4: Publish your changes
After adding the GTM container snippet to your Webflow project, publish your changes to make them live. You can do this by clicking on the “Publish” button in the top-right corner of the Webflow designer.

Step 5: Verify GTM installation
To ensure that you have successfully added the Google Tag Manager code to your Webflow site, visit your website and right-click anywhere on the page. Select “Inspect” or “Inspect Element” from the context menu to open the browser’s developer tools.

In the developer tools panel, switch to the “Console” tab and look for a message that says something like “Google Tag Manager loaded successfully.” This confirms that you have installed GTM correctly.

Step 6: Set up Google Analytics tracking
Now that you have Google Tag Manager installed on your Webflow site, you can use it to add various tags. One of the most common tags is Google Analytics (GA). To set up GA tracking using GTM:

Create a new tag in GTM

1. Sign in to your GTM account and navigate to your container. 2. Click on “Tags” in the left-hand menu and then click on the “New” button. 3. Name your tag (e.g., “Google Analytics”). 4. Select the tag type as “Google Analytics – Universal Analytics.”

5. Configure the tag by entering your GA Tracking ID (UA-XXXXXXXXX-X) and adjusting any additional settings as desired. 6. Choose a trigger for your tag to determine when it should fire. For example, you can set it to fire on all pages or specific pages only. 7. Save your changes.

Preview and debug your tag

1. In GTM, click on “Preview” in the top-right corner to enter preview mode. Open your website in a new tab to see the GTM preview panel.

3. Interact with your website to trigger events that would fire the Google Analytics tag. In the GTM preview panel, you can see if your tag is firing correctly or if there are any errors.

Publish your changes

Once you have verified that your Google Analytics tag is working correctly, exit preview mode in GTM and publish your changes.

Congratulations! You have successfully added a Google Tag to your Webflow site using Google Tag Manager. Now you can track valuable data about your website’s performance and user behavior, allowing you to make data-driven decisions for optimization.

  • Remember, you can add other tags besides Google Analytics using GTM.
  • Always test and verify that tags are firing correctly before publishing changes.
  • If you need to make any adjustments or modifications, simply go back to your GTM account and update the relevant tags.

That’s it! You’re now equipped with the knowledge of how to add a Google Tag to Webflow using Google Tag Manager.

Happy tracking!