Adding GA4 to Webflow
Google Analytics 4 (GA4) is a powerful tool that allows you to track and analyze data from your website. It provides valuable insights into how visitors interact with your site, helping you make informed decisions to improve its performance. In this tutorial, we will walk you through the steps to add GA4 to your Webflow site.
Step 1: Create a GA4 Property
To get started, log in to your Google Analytics account or create a new one if you don’t have an existing account. Once logged in, navigate to the Admin section by clicking on the gear icon at the bottom left corner of the page.
Under the Property column, click on “Create Property.” Choose “Web” as the platform type and enter the name of your website.
Click on “Show advanced options” and select “Create a Universal Analytics property first.” This will ensure that you have access to both Universal Analytics and GA4 features.
Step 2: Set up GA4 Tracking ID
After creating your property, you will be redirected to the property settings page. Here, you can find your Tracking ID under the “Data Stream” section.
It should start with “G-“. Copy this tracking ID as we will need it in the next step.
Step 3: Integrate GA4 with Webflow
Now that we have our tracking ID, let’s integrate GA4 with our Webflow site.
Open your Webflow project and navigate to Project Settings by clicking on the gear icon in the top-right corner of the dashboard. In the Project Settings menu, select Integrations.
Scroll down until you find Google Analytics (GA) Integration. Click on it and paste your GA4 tracking ID in the provided field. Save your changes by clicking on Update Settings.
Step 4: Publish Your Site
To ensure that GA4 is properly integrated, you need to publish your Webflow site. After making any necessary changes, click on the Publish button in the top-right corner of the designer.
Webflow will generate a live URL for your website. Make sure to copy this URL as we will need it in the next step.
Step 5: Verify GA4 Installation
To verify if GA4 is installed correctly, go back to your Google Analytics account. In the Admin section, click on “Data Streams” under the Property column.
If everything is set up correctly, you should see your Webflow site listed here. Click on it and then select “Tagging Instructions.” Follow the provided instructions to add additional tags or events if needed.
Conclusion
In this tutorial, we have learned how to add GA4 to a Webflow site. By integrating GA4, you can track important metrics and gain valuable insights into your website’s performance. Follow these steps carefully, and you’ll be able to harness the power of GA4 for your Webflow site.
Remember that data may take some time to appear in your Google Analytics account after integration. So be patient and regularly check your analytics dashboard for updated information.
Now that you have successfully added GA4 to your Webflow site, start exploring the data and make data-driven decisions to optimize your website’s performance!