How Do I Add Google Analytics 4 to Webflow?

Google Analytics 4 is a powerful tool that allows you to track and analyze the performance of your website. Integrating Google Analytics 4 into your Webflow website is a straightforward process that can provide valuable insights into your website’s traffic, user behavior, and more.

To add Google Analytics 4 to your Webflow website, follow these steps:

Step 1: Sign up for Google Analytics

Before you can integrate Google Analytics 4 with your Webflow website, you need to sign up for a Google Analytics account. Visit the Google Analytics website and click on “Start for free” to create an account or log in with your existing Google account.

Once you’ve created an account and logged in, you’ll need to set up a new property for your Webflow website.

Step 2: Create a new property

In the Google Analytics dashboard, click on the Admin tab at the bottom-left corner of the screen. In the Property column, click on “Create Property” button.

Enter a name for your property (e.g., “Webflow Website”) and select the appropriate time zone and currency. Choose “Web” as the type of property.

Click on “Show advanced options” and toggle on the switch for “Create both a Universal Analytics and GA4 property.”

Click on the “Next” button to proceed.

Step 3: Set up data streams

In this step, you’ll need to set up data streams for both Universal Analytics (UA) and Google Analytics 4 (GA4).

For Universal Analytics (UA), select “Web” as the stream type. Enter your website’s URL (e., in the Website URL field. Make sure to exclude any trailing slashes or unnecessary characters.

For GA4, select “Apps & web” as the stream type. Enter your app or website’s name (e., “Webflow Website”) in the Stream name field.

Click on the “Create stream” button to create both data streams.

Step 4: Obtain your Measurement ID

After creating the data streams, you’ll need to obtain your Measurement ID. This ID is unique to your property and is required to integrate Google Analytics 4 with your Webflow website.

In the Google Analytics dashboard, click on the “Data Streams” tab in the Property column. You’ll see a list of data streams you’ve created. Click on the name of your GA4 data stream.

Under “Measurement ID,” you’ll find a string of characters (e., G-XXXXXXXXXX) representing your Measurement ID. Copy this ID as you’ll need it in the next step.

Step 5: Add Google Analytics 4 code snippet to Webflow

Log in to your Webflow account and open the project for which you want to add Google Analytics 4 tracking.

Click on Project Settings in the left sidebar and select the Custom Code tab.

In the Head Code section, paste the following code snippet:

<script async src=””></script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag(‘js’, new Date());

gtag(‘config’, ‘GA_MEASUREMENT_ID’);

Replace GA_MEASUREMENT_ID with your actual Measurement ID obtained in Step 4.

Click on Save Changes to apply the code snippet to your Webflow project.

Note: It may take some time for Google Analytics 4 to start collecting data from your website. Be patient and check back after a few hours or days to see the data.

That’s it! You have successfully added Google Analytics 4 to your Webflow website. You can now start tracking and analyzing your website’s performance using the powerful features provided by Google Analytics 4.

  • Tips:
  • If you want to track specific events, such as form submissions or button clicks, you can use the gtag.js library provided by Google Analytics. Consult the documentation for more information on how to implement event tracking.
  • Remember to comply with privacy regulations, such as GDPR, when collecting and analyzing user data using Google Analytics. Make sure to include a privacy policy on your website and provide options for users to opt-out of data collection if necessary.


Adding Google Analytics 4 to your Webflow website is an essential step in understanding your website’s performance and user behavior. By following the steps outlined in this tutorial, you can easily integrate Google Analytics 4 and start gaining valuable insights into your website’s traffic and engagement.

Whether you’re a business owner, marketer, or web developer, leveraging the power of Google Analytics 4 will help you make data-driven decisions and optimize your website for better results.