Meta tags are essential for search engine optimization (SEO) because they provide information about a webpage to search engines. In Webflow, adding meta tags is a straightforward process that can greatly improve your website’s visibility and ranking in search results.
Step 1: Accessing the Page Settings
To add meta tags in Webflow, you need to access the page settings. To do this:
- Step 1.1: Open your Webflow project and navigate to the specific page where you want to add meta tags.
- Step 1.2: In the Designer, select the page by clicking on it in the left sidebar.3: In the top-right corner of the Designer, click on the “Page Settings” button.
Step 2: Adding Meta Tags
Once you’ve accessed the page settings, you can start adding meta tags:
- Step 2.1: In the “Page Settings” panel, scroll down until you find the “Custom Code” section.
- Step 2.2: Click on the “Add Custom Code” button located below this section.
This will open a dialog box where you can add your meta tags using HTML syntax. Each meta tag should be enclosed within a <meta> element with specific attributes.
Title Tag
The title tag is one of the most important meta tags as it specifies the title of your webpage. It appears as the clickable headline in search engine results.
To add a title tag, use the following HTML syntax:
<meta name="title" content="Your Page Title">
Replace “Your Page Title” with the desired title for your webpage.
Description Tag
The description tag provides a brief summary of your webpage’s content. It appears below the title in search engine results and influences the click-through rate.
To add a description tag, use the following HTML syntax:
<meta name="description" content="Your Page Description">
Replace “Your Page Description” with a concise and engaging summary of your webpage’s content.
Keywords Tag
The keywords tag was once crucial for SEO but has lost significance over time. However, it can still be used to include relevant keywords that describe your webpage’s content.
To add a keywords tag, use the following HTML syntax:
<meta name="keywords" content="Keyword1, Keyword2, Keyword3">
Replace “Keyword1, Keyword2, Keyword3” with relevant keywords separated by commas.
Step 3: Publishing Changes
After adding your desired meta tags, make sure to publish your changes for them to take effect on your live website. You can do this by clicking the “Publish” button in the top-right corner of the Designer.
Conclusion
Incorporating meta tags into your Webflow project is an essential step towards optimizing your website for search engines. By utilizing title tags, description tags, and even keywords tags, you can improve the visibility and ranking of your webpages in search engine results. Remember to publish your changes after adding the meta tags to ensure they are reflected on your live website.