How Do I Change the Open Graph Preview in Webflow?

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Are you tired of seeing the default Open Graph preview when sharing your Webflow website on social media? Do you want to customize the preview image, title, and description?

Look no further! In this tutorial, we will guide you through the process of changing the Open Graph preview in Webflow.

What is Open Graph?

Before we dive into the steps, let’s quickly understand what Open Graph is. Open Graph is a protocol that allows websites to control how their content is displayed on social media platforms when shared by users. It enables you to specify the title, description, and image that will appear as a preview.

Step 1: Accessing the Page Settings

To change the Open Graph preview in Webflow, start by accessing the page settings of the page you want to customize. Here’s how:

  1. Login to your Webflow account and navigate to your project dashboard.
  2. Select the project that contains the page you want to modify.
  3. Click on the “Pages” tab located in the left sidebar.
  4. Locate and select the desired page from the list of pages.
  5. In the top menu bar, click on “Settings” (gear icon).

Note: Make sure you are editing a static page or a CMS template page. Dynamic pages have their own separate settings for Open Graph.

Step 2: Changing Title and Description

Once you are in the page settings, navigate to the “SEO” tab. Here’s where you can modify various SEO-related settings for your page, including Open Graph:

  1. Title: The title that will appear when your page is shared on social media.
  2. Description: The description that will accompany the title in the Open Graph preview.

Use the text fields provided to enter the desired title and description. Make sure to keep them concise, engaging, and reflective of your page’s content.

Step 3: Customizing the Image

The image displayed in the Open Graph preview can significantly impact the visual appeal of your shared content. Here’s how you can change it:

  1. Upload: You can upload a new image by clicking on the “Upload” button and selecting an image file from your computer.
  2. Choose from Asset Manager: If you have already uploaded images to Webflow’s Asset Manager, you can select an image from there by clicking on “Choose from Asset Manager.”

Note: Make sure to use a high-quality image that represents your page effectively. It is recommended to use an image with a resolution of at least 1200×630 pixels for optimal display on social media platforms.

Step 4: Previewing and Testing

To ensure that your changes are applied correctly, it is crucial to preview and test the Open Graph preview before sharing it on social media. Follow these steps:

  1. Navigate to the page where you made the changes in Webflow Designer.
  2. In the top menu bar, click on “Preview” (eye icon).
  3. In preview mode, copy the page URL from the address bar of your browser.
  4. Paste this URL into a text editor or directly share it on social media platforms to see how the Open Graph preview appears.

Make any necessary adjustments to the title, description, or image based on the preview results. Repeat this step until you are satisfied with the way your content is displayed.

Conclusion

In conclusion, customizing the Open Graph preview in Webflow allows you to control how your content appears when shared on social media platforms. By following the steps outlined in this tutorial, you can easily change the title, description, and image associated with your web pages. Remember to keep your Open Graph elements engaging and reflective of your page’s content for maximum impact.

Now that you have learned how to change the Open Graph preview in Webflow, go ahead and make your shared content more visually appealing and informative!