How Do I Change Webflow SEO?

Are you looking to improve your website’s SEO on Webflow? Look no further!

In this tutorial, we will guide you through the process of changing Webflow SEO settings to boost your website’s visibility on search engines. Let’s dive in and see how you can optimize your website for better search engine rankings.

Step 1: Accessing Webflow SEO Settings

To begin, log in to your Webflow account and open the project you want to work on. Once inside the project editor, click on the “Project Settings” tab located in the top-right corner of the screen. From the dropdown menu, select “SEO” to access the SEO settings.

Step 2: Modifying Meta Titles and Descriptions

Meta titles and meta descriptions are crucial elements for optimizing your website’s SEO. They provide a summary of your webpage’s content to search engines. To modify these elements:

  1. Meta Titles:

    • In the “SEO Title” field, enter a concise and descriptive title for your webpage. Keep it within 50-60 characters to ensure it displays properly in search results.
    • You can use relevant keywords that accurately represent your webpage’s content.
  2. Meta Descriptions:

    • In the “Meta Description” field, write a compelling summary of your webpage’s content within 150-160 characters.
    • A well-crafted meta description can significantly improve click-through rates from search results.

Step 3: Optimizing Heading Tags

Heading tags contribute to the overall structure and hierarchy of your webpage’s content. They also help search engines understand the context of your content. Follow these best practices for optimizing heading tags:

  • Main Heading: Use a single <h1> tag for the main heading on each webpage. This should be relevant to the page’s topic and include Targeted keywords.
  • Subheadings: Utilize <h2>, <h3>, and other appropriate heading tags to structure your content effectively.
  • Keyword Placement: Incorporate relevant keywords naturally within your heading tags to improve SEO.

Step 4: Adding Alt Text to Images

Alt text, or alternative text, is used to describe images on your website. Adding alt text not only improves accessibility for visually impaired users but also provides valuable information for search engines. To add alt text:

  1. Select an image on your webpage.
  2. In the right sidebar, under “Settings,” enter a concise and descriptive alt text in the “Alt Text” field.
  3. Avoid keyword stuffing in alt text; instead, focus on accurately describing the image.

Step 5: Generating SEO-friendly URLs

A well-structured URL can positively impact SEO. To optimize your webpage’s URL:

  1. In the Webflow Designer, select a page from the left sidebar.
  2. In the right sidebar, under “Settings,” enter a descriptive and concise URL slug in the “URL” field.
  3. Avoid using special characters, numbers, or random strings in your URL. Instead, use relevant keywords separated by hyphens (-).

Congratulations! By following these steps and making the necessary modifications to your Webflow SEO settings, you are well on your way to improving your website’s visibility and ranking on search engines. Remember to regularly review and update your SEO strategy to stay ahead of the competition.