Google Analytics is a powerful tool that allows you to track and analyze the performance of your website. By embedding Google Analytics into your Webflow site, you can gain valuable insights into your website’s visitors, their behavior, and how they interact with your content. In this tutorial, we will guide you through the process of embedding Google Analytics into your Webflow site.
Step 1: Sign up for Google Analytics
Before you can embed Google Analytics into your Webflow site, you need to sign up for a Google Analytics account. If you already have a Google account, simply visit the Google Analytics website and sign in using your existing credentials. If you don’t have a Google account, click on the “Create account” button and follow the instructions to create a new account.
Step 2: Create a new property
Once you are signed in to your Google Analytics account, click on the “Admin” tab located at the bottom left corner of the page. In the “Property” column, click on the dropdown menu and select “Create new property.” Enter a name for your website and fill in other necessary details such as the website URL and time zone.
Step 3: Get your tracking ID
After creating a new property, you will be provided with a unique tracking ID. This ID is crucial as it will allow Google Analytics to collect data from your Webflow site.
To find your tracking ID, go to the Admin tab again and navigate to the “Tracking Info” column. Click on “Tracking Code,” and under “Tracking ID,” you will find a code that starts with “UA-“. Copy this code as we will need it later.
Step 4: Access Webflow Designer
Now that you have your tracking ID ready, let’s access Webflow Designer where we can embed our code. Log in to your Webflow account and navigate to the project you want to add Google Analytics to. Once you are in the Designer, click on the “Project Settings” icon located at the bottom left corner of the page.
Step 5: Add custom code
In the Project Settings panel, select the “Custom Code” tab. Here, you can add custom code to your Webflow site.
Scroll down to the “Head Code” section and paste the tracking ID code that you copied from Google Analytics. Make sure to enclose it within script tags like this:
<script>
// Paste your Google Analytics tracking ID here
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXXX-X', 'auto');
ga('send', 'pageview');
</script>
Remember to replace ‘UA-XXXXXXXXX-X’ with your own tracking ID.
Step 6: Publish your changes
Once you have added the custom code, click on the “Publish” button located at the top right corner of the page. This will make your changes live on your Webflow site.
Congratulations! You have successfully embedded Google Analytics into your Webflow site.
Now, Google Analytics will start collecting data about your website’s visitors and their behavior. You can access this data by logging in to your Google Analytics account and navigating through its various features and reports.
Additional Tips:
– It may take a few hours for Google Analytics to start showing data after embedding the code, so be patient.
– Make sure to test if the tracking is working properly by visiting your website and checking the Real-Time reports in Google Analytics.
– You can explore more advanced features of Google Analytics, such as setting up goals, tracking conversions, and creating custom reports, to gain deeper insights into your website’s performance.
- Sign up for a Google Analytics account
- Create a new property
- Get your tracking ID
- Access Webflow Designer
- Add custom code
- Publish your changes
In Conclusion
Embedding Google Analytics into your Webflow site is a simple process that can provide you with valuable insights into your website’s performance. By tracking visitor behavior and analyzing data, you can make informed decisions to improve your website’s user experience and achieve your business goals.
Remember to regularly review the analytics data and adjust your strategies accordingly. Happy analyzing!