How Do I Link Google Analytics to Webflow?

Welcome to this tutorial on how to link Google Analytics to Webflow!

Why is Google Analytics important?

Google Analytics is a powerful tool that provides valuable insights about your website’s performance and user behavior. By linking Google Analytics to your Webflow website, you can access important data and make informed decisions to improve your site’s overall performance.

Step 1: Sign up for Google Analytics

If you don’t already have a Google Analytics account, head over to and sign up for an account. Once you’ve signed up, you’ll be prompted to create a new property for your website.

Step 2: Get your tracking ID

After creating a new property, you’ll be provided with a unique tracking ID. This ID is crucial for connecting Google Analytics to Webflow. It typically starts with “UA-” followed by a combination of numbers and hyphens.

Step 3: Access your Webflow project settings

In your Webflow dashboard, open the project where you want to link Google Analytics. Click on the “Project Settings” button located in the top-right corner of the screen.

Step 4: Navigate to the Integrations tab

In the Project Settings window, click on the “Integrations” tab located on the left-hand side of the screen.

Step 5: Add your Google Analytics tracking ID

  • Boldly, scroll down until you find the “Google Analytics” section.
  • Boldly, enter your tracking ID in the designated input field labeled “Tracking ID”.
  • Boldly, click on the “Save Changes” button to apply the changes.

Step 6: Publish your Webflow website

Once you have added your tracking ID, it’s time to publish your Webflow website. Click on the “Publish” button located in the top-right corner of the Webflow designer. This will make your website live and start sending data to Google Analytics.

Step 7: Verify the connection

To ensure that Google Analytics is properly linked to your Webflow website, visit your website and navigate through a few pages. Afterward, go back to Google Analytics and check if any data is being recorded under the “Real-Time” or “Audience” sections.


Congratulations! You have successfully linked Google Analytics to your Webflow website. Now you can start analyzing important metrics and gain valuable insights that will help you make data-driven decisions to improve your site’s performance.

Please note: It may take some time for Google Analytics to gather enough data before you start seeing meaningful results. So be patient and continue monitoring your analytics over time.

I hope this tutorial was helpful in guiding you through the process of linking Google Analytics to Webflow. Happy analyzing!