How Do I Link Webflow to MailChimp?

Webflow is a powerful web design tool that allows you to create beautiful and functional websites without writing a single line of code. One of the key features of Webflow is its ability to integrate with various third-party services, such as MailChimp, for email marketing purposes. In this tutorial, we will guide you through the process of linking your Webflow project to MailChimp, so you can effortlessly collect email addresses and stay connected with your audience.

To get started, follow these steps:

Step 1: Log in to your MailChimp account or sign up for a new one if you haven’t already. Once logged in, click on your profile icon at the top right corner of the screen and select “Account” from the dropdown menu.

Step 2: In the Account Dashboard, navigate to the “Extras” dropdown menu and click on “API keys”. Here, you’ll find a unique API key that will allow Webflow to communicate with your MailChimp account. Copy this API key as you will need it later.

Step 3: Now open your Webflow project in the Designer. Select any form element on your page or add a new one if there isn’t any. With the form element selected, go to the right-hand panel and click on “Settings”.

Step 4: In the Form Settings panel, scroll down until you find the “Action” field. This field defines where form submissions should be sent. Change this field’s value to https://usX.api.mailchimp.com/3.0/lists/{list_id}/members/ where usX corresponds to your server location (e.g., us1) and {list_id} represents the unique ID of your MailChimp list.

Note: To find the list ID, go back to your MailChimp account and navigate to the “Lists” page. Select the desired list and click on “Settings” followed by “List name and defaults”. You will find the list ID at the bottom of the page.

Step 5: Now, go back to Webflow and click on the “Update Site” button at the top right corner of the Designer. This will publish your changes, and your form will be linked to MailChimp.

  • Optional Step: If you wish to collect additional information from your users, such as their names or phone numbers, you can add new form fields in Webflow. To do this, select your form element and click on “Add Field” in the right-hand panel.
  • Optional Step: You can also style your form using Webflow’s built-in design tools. Simply select your form element and customize its appearance using the options available.

Congratulations! You have successfully linked your Webflow project to MailChimp. Now, whenever a user submits a form on your website, their email address (and any additional information you requested) will be automatically added to your designated MailChimp list.

Troubleshooting Tips:

If you encounter any issues during this process, here are a few troubleshooting tips:

  1. Double-check API key: Make sure you have copied the correct API key from MailChimp’s Account Dashboard.
  2. List ID: Ensure that you have entered the correct list ID for your MailChimp list.
  3. Publish changes: Remember to click on “Update Site” in Webflow after making any modifications to your form settings.

Remember that integrating Webflow with MailChimp opens up new possibilities for email marketing and audience engagement. You can now easily send out newsletters, promotional campaigns, and more to your growing subscriber base.

With the power of Webflow and MailChimp combined, you are well-equipped to create stunning websites that not only look great but also help you connect with your visitors on a deeper level.