How Do I Redirect in Webflow?

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Have you ever wondered how to redirect in Webflow? Redirecting is an essential aspect of website management as it allows you to seamlessly guide your visitors from one page to another. Whether you are updating your website structure or creating a custom landing page, understanding how to redirect in Webflow is crucial.

What is a Redirect?

A redirect is a way to automatically send visitors from one web page to another. It is often used when a page has been moved or deleted, or when you want to direct users to a different URL. Instead of giving your visitors an error message or leaving them stranded on a broken link, you can use redirects to provide them with a smooth transition and ensure they reach the intended destination.

Redirect Types in Webflow:

Webflow provides two main types of redirects:

  • 301 Redirects: A 301 redirect is a permanent redirect that tells search engines and browsers that the original page has permanently moved to a new location. This type of redirect passes most of the link equity (SEO value) from the old URL to the new URL, making it beneficial for maintaining search engine rankings and preserving user experience.
  • 302 Redirects: A 302 redirect is a temporary redirect that tells search engines and browsers that the original page has temporarily moved. It does not pass link equity and is typically used for short-term changes.

How to Create Redirects in Webflow:

Create 301 Redirects:

To create a 301 redirect in Webflow, follow these steps:

  1. Login to your Webflow account and select your project.
  2. Navigate to the Project Settings by clicking on the gear icon in the left-hand sidebar.
  3. Click on the Hosting tab at the top of the page.
  4. Scroll down to the Redirects section and click on “Add redirect”.
  5. Enter the old URL in the “From” field and the new URL in the “To” field.
  6. Choose “301 Permanent” as the redirect type.
  7. Save your changes and publish your site for the redirect to take effect.

Create 302 Redirects:

To create a 302 redirect in Webflow, follow these steps:

  1. Login to your Webflow account and select your project.
  2. Enter the old URL in the “From” field and th