Are you looking to update the SEO settings for your website built on Webflow? Well, you’re in luck!
Webflow provides an easy-to-use interface that allows you to optimize your site for search engines. In this tutorial, we will walk you through the steps to update the SEO settings in Webflow, so your website can rank higher in search engine results and attract more organic traffic.
Step 1: Accessing the SEO Settings
To begin updating the SEO settings of your Webflow website, log in to your Webflow account and navigate to the project dashboard. From here, select the project you want to work on. Once you’re inside the project editor, click on the “Project Settings” tab located at the top right corner of your screen.
Step 1.1: General Settings
Under “Project Settings,” click on “General” from the left sidebar menu. Here, you will find various options related to your project’s general settings. Scroll down until you see the “SEO” section.2: Updating Meta Titles and Descriptions
In the SEO section, you will find fields labeled “Title Format” and “Meta Description.” These fields allow you to customize how your website’s meta titles and descriptions appear in search engine results.
- Title Format: This field determines how your website’s meta titles are structured. You can use various dynamic fields provided by Webflow to create a unique title format that suits your needs.
- Meta Description: This field allows you to provide a concise and compelling description of your website’s content. Make sure it accurately represents what visitors can expect when they land on your site.
Remember to keep your meta titles within 50-60 characters and meta descriptions within 150-160 characters for optimal display in search engine results.3: Adding Open Graph and Twitter Card Tags
In addition to meta titles and descriptions, Webflow allows you to add Open Graph and Twitter Card tags to enhance how your website appears when shared on social media platforms.
To add Open Graph tags, click on the “Open Graph” section under the SEO settings. Here, you can customize the title, description, and image that appear when your website is shared on platforms like Facebook or LinkedIn.
To add Twitter Card tags, click on the “Twitter Card” section under the SEO settings. Similar to Open Graph tags, here you can customize the title, description, and image that appear when your website is shared on Twitter.
Step 2: Updating Page-Level SEO Settings
In addition to updating the general SEO settings for your Webflow project, you can also customize SEO settings for individual pages. This allows you to optimize each page for specific keywords or Target different audiences.
Step 2.1: Accessing Page Settings
To update page-level SEO settings, navigate to the page you want to work on in the project editor. On the right-hand side of your screen, you will find a panel labeled “Page Settings.” Click on it to expand further options.2: Customizing Meta Titles and Descriptions
Within the “Page Settings” panel, scroll down until you see the “SEO” section. Here, you can customize the meta title and description specifically for this page.
- Note: If left blank, the general SEO settings you updated in Step 1 will be used as the default for this page.
Make sure to create unique and compelling meta titles and descriptions that accurately represent the content of each page. This will improve click-through rates from search engine results.3: Adding Custom Page Descriptions
In addition to meta titles and descriptions, Webflow also allows you to add custom page descriptions. These descriptions are typically used by screen readers or when sharing your website on platforms that don’t support Open Graph or Twitter Card tags.
To add a custom page description, look for the “Description” field within the “SEO” section of the “Page Settings” panel. Craft a concise and informative description that provides an overview of what visitors can expect on this specific page.
Step 3: Previewing and Publishing Changes
Once you have updated the SEO settings for your Webflow project and individual pages, it’s essential to preview and publish your changes to ensure everything looks as intended.
To preview your website with the updated SEO settings, click on the eye icon located at the top right corner of your project editor. This will generate a live preview of your website where you can navigate through different pages and see how they appear in search engine results.
If you’re satisfied with how everything looks, go ahead and publish your changes by clicking on the “Publish” button located next to the preview icon. Your updated SEO settings will now be live on your Webflow website.
Congratulations! You have successfully updated the SEO settings in Webflow.
By optimizing your meta titles, descriptions, and leveraging page-level customization, you are one step closer to improving your website’s visibility in search engine rankings. Keep monitoring your website’s performance and make adjustments as needed to ensure continued success.