Google Tag Manager is a powerful tool that allows you to manage and deploy tracking codes on your website without the need for manual coding. If you’re using Webflow as your website builder, integrating Google Tag Manager can greatly simplify the process of managing multiple tracking codes and tags. In this tutorial, we will walk you through the steps of using Google Tag Manager with Webflow.
To get started, log in to your Google Tag Manager account. If you don’t have one yet, you can create a new account for free. Once logged in, follow these steps:
Step 1: Create a New Container
- In the Google Tag Manager dashboard, click on “Create Account” to create a new container.
- Enter a name for your container and select the Target platform as “Web”. Click on “Create”.
- You will be provided with two code snippets: one for the header and another for the body. Copy the code snippet for the header as we will be adding it to our Webflow site.
Step 2: Add Google Tag Manager Code to Webflow
- Login to your Webflow account and select the project you want to add Google Tag Manager to.
- In the project settings, navigate to the “Custom Code” section.
- Paste the copied code snippet into the “Head Code” field. Click on “Save Changes”. This will add Google Tag Manager code to all pages of your Webflow site.
Step 3: Publish Your Changes
- To ensure that Google Tag Manager is properly integrated with your Webflow site, don’t forget to publish your changes. Click on the “Publish” button in the top right corner of the Webflow editor.
Step 4: Set Up Tags and Triggers
Now that you have successfully added Google Tag Manager to your Webflow site, it’s time to set up tags and triggers for your tracking codes. Here’s how:
Create a New Tag
- In your Google Tag Manager dashboard, navigate to your container and click on “Tags”.
- Click on the “New” button to create a new tag.
- Give your tag a descriptive name.
- Select the tag type based on the tracking code you want to add (e.g., Universal Analytics, Facebook Pixel).
- Configure the tag settings as per your requirements. Make sure to enter the necessary tracking IDs or codes.
- Select the trigger that determines when and where your tag should be fired. You can choose from predefined triggers or create custom triggers based on specific events or conditions.
Publish Your Changes
- Don’t forget to publish your changes in Google Tag Manager after setting up your tags and triggers. This will make your updated tags live on your Webflow site.
Step 5: Test Your Tracking Codes
After setting up your tags and triggers, it’s important to test if they are functioning correctly. You can use built-in debugging tools in Google Tag Manager or browser extensions like “Google Tag Assistant” to validate that the tracking codes are firing as intended.
Congratulations! You have successfully integrated Google Tag Manager with Webflow and configured tags and triggers for tracking codes on your website.
With Google Tag Manager, you can now easily manage and deploy various tracking codes without the need for manual coding. This gives you greater flexibility and control over your website analytics and marketing efforts.