How Do You Add Google Analytics on Webflow?

Google Analytics is a powerful tool that allows website owners to track and analyze their website’s performance. If you’re using Webflow to build your website, adding Google Analytics is a straightforward process. In this tutorial, I’ll guide you through the step-by-step process of adding Google Analytics to your Webflow site.

Step 1: Get Your Google Analytics Tracking ID

The first step is to sign in to your Google Analytics account or create a new one if you don’t have an account already. Once signed in, navigate to the Admin section of your account.

Pro Tip: If you don’t have a Google Analytics account, you can create one by visiting

In the Admin section, click on “Tracking Info” under the Property column and then select “Tracking Code.” Here, you’ll find your unique tracking ID that starts with “UA-“. Copy this tracking ID as we’ll need it later.

Step 2: Accessing Your Webflow Project Settings

In Webflow, open the project for which you want to add Google Analytics. Click on the “Project Settings” icon located in the left sidebar.

Step 2.1: General Tab

In the Project Settings panel, click on the “General” tab if it’s not already selected. Scroll down until you find the “Custom Code” section.

Note: The Custom Code section allows you to add custom code snippets to your entire project or specific pages within your project.

Step 3: Adding Google Analytics Tracking Code

In the Custom Code section, locate the box labeled “Head Code.” This is where we’ll be placing our Google Analytics tracking code.

Pro Tip: The “Head Code” is a good place to add any code that needs to be loaded before the page content, such as tracking codes and meta tags.

To add the Google Analytics tracking code, use the following HTML snippet:

<script async src=""></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'YOUR_TRACKING_ID');

Note: Replace “YOUR_TRACKING_ID” in the above code snippet with your actual Google Analytics tracking ID that you obtained in Step 1.

Step 4: Publishing Your Webflow Project

Once you’ve added the Google Analytics tracking code to your Webflow project, click on the “Publish” button in the top-right corner of your Webflow Designer. This will publish your project with the updated code.

Step 5: Verifying Google Analytics Setup

To ensure that Google Analytics is properly set up on your Webflow site, go back to your Google Analytics account. In the Admin section, navigate to “Property Settings” under the Property column and verify that your website URL is correctly listed.


In conclusion, adding Google Analytics to your Webflow site is a simple and essential step in monitoring and understanding how visitors interact with your website. By following these steps, you can easily integrate Google Analytics into your Webflow project and gain valuable insights into your website’s performance.

Pro Tip: Once you’ve set up Google Analytics, it’s a good practice to regularly check your analytics dashboard to gain insights into your website’s traffic, user behavior, and conversions. This data can help you make informed decisions to improve your website and achieve your goals.