How Do You Collect Emails From Webflow?

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Collecting emails from your website is an essential step in building an email list for your business or organization. Webflow, a popular website design and development platform, provides several methods to capture email addresses from your visitors. In this tutorial, we will explore various ways to collect emails from your Webflow site.

Using Webflow’s Form Element

If you want to collect emails directly from your website without relying on third-party services, Webflow’s built-in Form element is a great option. Follow the steps below to set up a form:

  1. Create a new form: In the Webflow Designer, drag and drop the Form element onto your page where you want the email collection form to appear.
  2. Add an Email field: Inside the Form element, add an Email field by clicking on the Input Field option and selecting Email. This will create an input field where users can enter their email addresses.
  3. Add a Submit button: Below the Email field, add a Submit button so that users can submit their email addresses.
  4. Configure form settings: With the Form element selected, go to the right sidebar and click on the Settings tab. Here, you can customize various settings like success and error messages.

Your email collection form is now ready! When visitors enter their email addresses and click on the Submit button, Webflow will collect and store their emails for you to access later.

Integrating with Email Marketing Services

If you prefer using external services to manage your email lists or want more advanced features like automated workflows and analytics, integrating Webflow with third-party email marketing services is highly recommended. Here are two popular options:

1. Mailchimp Integration

Mailchimp is a widely-used email marketing service that seamlessly integrates with Webflow. To integrate your Webflow site with Mailchimp, follow these steps:

  • Create a Mailchimp account: If you don’t have one already, sign up for a free Mailchimp account.
  • Get your API key: In Mailchimp, navigate to Account > Extras > API keys and generate an API key.
  • Add the Webflow form: In the Webflow Designer, select your form element and go to the right sidebar. Under Actions, choose the option to Integrate with Email Marketing.
  • Paste your Mailchimp API key: In the integration settings, paste your Mailchimp API key and choose the desired audience or list where you want to store the collected emails.

Your Webflow form is now connected to your Mailchimp account. Any email addresses submitted through the form will automatically be added to your chosen audience or list in Mailchimp.

2. Zapier Integration

Zapier is a powerful automation tool that enables you to connect Webflow with hundreds of other apps, including various email marketing services. To integrate Webflow with an email marketing service using Zapier, follow these steps:

  1. Create a Zapier account: If you don’t have one already, sign up for a free Zapier account.
  2. Create a new Zap: Inside Zapier, click on Make a Zap and search for Webflow as the trigger app.
  3. Select an action app: Choose your preferred email marketing service as the action app. Popular options include Mailchimp, ConvertKit, and ActiveCampaign.
  4. Set up the trigger and action: Follow the on-screen instructions to configure the trigger (Webflow form submission) and action (adding email to your chosen email marketing service).
  5. Test and enable your Zap: After setting up the trigger and action, test your Zap to ensure it works correctly. Once tested, enable your Zap to start collecting emails from your Webflow form.

Congratulations! Your Webflow form is now integrated with an email marketing service through Zapier. Whenever someone submits their email address through the form, it will be automatically sent to your chosen email marketing service for further management and communication.

Conclusion

In this tutorial, we explored different methods to collect emails from your Webflow site. Whether you choose to use Webflow’s built-in Form element or integrate with external services like Mailchimp or Zapier, capturing visitor emails is crucial for growing your audience and nurturing customer relationships. Experiment with these techniques and find the best approach that suits your specific needs!