Welcome to this tutorial on how to set up Google Analytics on Webflow. Google Analytics is a powerful tool that allows you to track and analyze the traffic on your website. By integrating it with your Webflow site, you can gain valuable insights into your audience, their behavior, and the effectiveness of your marketing efforts.
Step 1: Create a Google Analytics Account
To get started, you need to have a Google Analytics account. If you don’t have one already, head over to https://analytics.com/ and sign in with your Google account or create a new one.
Step 2: Set Up a Property
Once you’re logged in, click on the “Admin” tab at the bottom left corner of the screen. In the “Property” column, click on “Create Property”. Fill in the required information about your website such as name, URL, industry category, and time zone.
Step 3: Get Your Tracking ID
After setting up your property, you’ll be provided with a unique Tracking ID. It looks something like “UA-XXXXXXXXX-X”. Keep this tracking ID handy as we’ll need it later.
Step 4: Access Webflow Editor
In order to integrate Google Analytics with your Webflow site, you need access to the Webflow Editor for that specific site. Log in to your Webflow account and navigate to the desired project’s dashboard.
- If you already have an existing project:
- Select the project from your dashboard.
- In the left sidebar menu, click on “Editor”.
- If you’re starting a new project:
- Create a new project and open the Editor for that project.
Step 5: Add Google Analytics
In the Webflow Editor, navigate to the “Project Settings” by clicking on the gear icon in the left sidebar. In the settings panel, select the “Custom Code” tab.
Under the “Head Code” section, paste the following code:
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXXX-X"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-XXXXXXXXX-X');
</script>Remember to replace “UA-XXXXXXXXX-X” with your own Tracking ID from Step 3.
Step 6: Publish Your Site
Once you’ve added the Google Analytics code to your Webflow site, click on the “Publish” button in the top right corner of the Webflow Editor. This will make your changes live and activate Google Analytics tracking on your website.
Conclusion
Congratulations! You have successfully set up Google Analytics on your Webflow site.
Now, you can start tracking important metrics such as page views, bounce rate, session duration, and much more. This data will help you make informed decisions to improve your website’s performance and achieve your business goals.
Note: It may take some time for data to populate in your Google Analytics account, so don’t worry if you don’t see any immediate results. Keep analyzing and optimizing your website based on the insights you gather from Google Analytics.