Canva is a graphic design platform that has become popular in recent years for its ease of use for non-designers and its ability to create amazing graphic designs. It has become an essential tool for many businesses, entrepreneurs, and marketers who need to create professional-looking visuals quickly and easily.
Canva offers a free version of its platform, which allows people to create basic graphics with limited features. Canva also offers a Pro version with additional features such as access to millions of premium photos, fonts, elements, templates and more. There are also enterprise plans that include team collaboration tools and custom branding options.
The primary way that Canva generates revenue is through subscriptions to its Pro version. Users can choose between a monthly or annual subscription plan. There is also an Enterprise plan that requires custom pricing.
Canva also generates revenue by selling premium content such as photos, fonts, elements and templates. These are available as one-time purchases or as part of subscription plans to the Pro or Enterprise versions of Canva.
In addition, Canva recently launched a marketplace for designers where they can sell their designs directly to customers. This allows designers to make money from their work without having to worry about marketing or customer acquisition.
In conclusion, Canva generates revenue primarily through subscriptions to its Pro version and the sale of premium content such as photos, fonts, elements and templates. It also has a marketplace where designers can sell their designs directly.