Canva is an online design platform that is revolutionizing the way graphic design is done. By taking away the need for expensive software and highly sought-after designers, Canva gives users the ability to create beautiful designs without the hassle.
It is no wonder that this platform has become so popular in such a short amount of time. But how does Canva make money?
The primary way Canva makes money is through its subscription plans. Canva Pro and Canva for Enterprise are two paid subscriptions that offer additional features and tools not available on the free version of the platform.
For example, Canva Pro users get access to over 60 million photos, illustrations, and templates, as well as advanced editing tools like animation and photo effects. The Enterprise plan provides businesses with access to all features on Canva’s platform plus additional enterprise-level features like branding customization and team collaboration.
Canva also makes money through its marketplace where users can buy graphics from other designers or sell their own designs. Prices vary from designer to designer but typically range from $2-$10 per item. This gives designers an opportunity to monetize their work without having to find clients or deals outside of the platform.
Finally, Canva also makes money through partnerships with other companies such as Microsoft, Adobe, Shutterstock and Dropbox. These partnerships allow users to access content from those companies directly within Canva’s editor or store their designs in those companies’ cloud storage solutions.
Conclusion:
Canva makes money through its subscription plans, marketplace purchases, and partnerships with other companies. Its subscription plans offer increased features and tools that are not available on the free version of the platform while its marketplace provides a place for designers to monetize their work without having to find clients outside of the platform. Finally, its partnerships give users access to content from other companies directly within Canvas’s editor or store their designs in those companies’ cloud storage solutions.