Customer Relationship Management (CRM) is an important tool for businesses to track and manage customer relationships. It allows businesses to have better control over their customer data, and helps them in providing better customer service. There are many different CRM systems available, each offering different features to meet different business needs.
Canva is a popular online graphic design platform that offers a wide range of design tools for creating professional-looking designs. The company has been using a CRM system since 2013, in order to better manage its customer relationships and data.
Canva’s CRM system is based on Salesforce, one of the leading cloud-based CRMs in the market.
The Salesforce platform provides Canva with all of the necessary features for managing customer data, such as contact management, lead generation and tracking, sales forecasting, email marketing automation and more. In addition to this, Canva also leverages Salesforce’s AppExchange marketplace for additional applications that can be integrated into their existing CRM system for added functionality.
Canva also makes use of other tools such as Google Analytics and Mixpanel to track user behavior on the platform and get insights into how customers interact with their products. By combining these tools with their Salesforce-based CRM system, Canva is able to provide its customers with an enhanced level of service.
Conclusion:
Canva uses Salesforce as its CRM system, which provides it with all the necessary features for managing customer data and improving customer service. In addition to this, Canva also makes use of other tools such as Google Analytics and Mixpanel to gain further insights into user behavior on the platform.
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