What Business Model Does Canva Use?

Canva is one of the most popular online graphic design tools, used by millions of people around the world to create stunning visuals for a variety of purposes. From social media posts and ad campaigns to web design and logo creation, Canva has become an essential tool for many businesses and individuals. But what business model does Canva use?

Canva employs a hybrid business model that combines elements of both freemium and subscription models. On one hand, the platform offers a free version with access to a library of over 1 million stock photos, designs, illustrations, and templates. Users can customize these designs as they wish and download them for free.

On the other hand, Canva also offers a Pro subscription plan that unlocks additional features such as greater access to high-resolution images, advanced photo editing tools, unlimited storage space, and more. The Pro plan also enables users to collaborate on projects with teammates in real time and share their work with clients or collaborators directly from the platform.

In addition to its subscription plans, Canva also makes money through its marketplace which features paid content created by professional designers from all over the world. Customers can purchase these designs directly from Canva’s website or app. This allows customers to choose from more diverse designs than what’s available in the free library while simultaneously giving designers an opportunity to showcase their work and make some extra money through sales commissions.

Canva’s hybrid business model is one that has been working well for them since its launch in 2013; it has enabled them to offer customers both free and premium options while simultaneously providing opportunities for professional designers all over the world to showcase their work and make some extra income on the side.

Conclusion
In conclusion, Canva uses a hybrid business model that combines elements of both freemium and subscription models as well as its marketplace where customers can purchase content created by professional designers from all over the world. This combination has enabled them to provide customers with both free and premium options while simultaneously giving professional designers an opportunity to showcase their work and make extra income through sales commissions.