Making a user journey map in Figma is a great way to visualize the user experience for your website or app. A user journey map is a visual representation of how users interact with your product or service over time, from the initial contact to the final conversion. It helps you understand how users interact with your product and provides insights into how you can improve their experience.
Creating a user journey map in Figma can be done easily and quickly. First, decide on what type of user journey map you want to create.
There are three types: linear, cyclical, and hybrid. Each one has its own advantages and disadvantages so pick the one that best suits your needs.
Once you’ve decided on which type of user journey map to create, the next step is to create your frames in Figma. Start by creating three layers – one for each type of user journey map – and fill each layer with frames that represent the stages of a user’s experience with your product or service. You can use simple shapes like boxes or circles to represent each stage, but more complex shapes can also be used to add detail and depth to your design.
Now it’s time to add text and images to make your map more meaningful. Add text labels to each frame describing what happens at that stage and add images that illustrate it further.
This is an important step as it helps users easily understand what happens at each stage of their journey with your product or service. You can also colour code different stages for visual clarity if necessary.
Finally, connect all the frames together using lines or arrows that indicate how users move from one stage to another in their experience with your product or service. This helps users understand how different activities lead them on their path towards conversion or completion of their goals associated with using your product or service.
Once you’ve finished creating your user journey map in Figma, you can share it with stakeholders for feedback and testing purposes before launching it live on production environments. This will help ensure that everything is working properly before going live so you don’t encounter any unexpected issues when launching the final version of your product or service into production environments.
Conclusion: Making a user journey map in Figma is an easy way to visualize the customer experience for websites and apps over time, from initial contact through conversion, helping teams better understand customers’ experiences and optimize them for success across all touch points along the customer’s path-to-purchase. By creating layers for different types of maps, adding text labels, images, and connecting frames together using lines or arrows, teams can quickly create an effective user journey map in Figma ready for testing before launch into production environments.