Why Did Melanie Perkins Create Canva?

Melanie Perkins, the co-founder of the web-based design platform, Canva, created the platform out of a need for a simpler, more user-friendly design tool. She wanted to provide everyone with access to a convenient tool that could enable them to create professional and visually appealing designs without needing any prior knowledge in graphic design.

Canva was founded in January 2012 by Perkins and her partner Cliff Obrecht. In it’s early days, it was originally developed as a free platform for students to create resumes and other documents in an easy-to-use format. The idea was quickly embraced by students who were able to create their own customized documents within just minutes.

However, Perkins saw an opportunity to expand beyond student document creation. She realized that the same user-friendly platform had potential for use in business settings. By providing businesses with access to simple yet powerful tools for creating effective visuals, Canva could help companies become more successful.

So why did Melanie Perkins create Canva?

Perkins created Canva out of a desire to make design accessible for everyone—whether you’re a student creating your first resume or a business owner creating marketing materials. With its vast library of templates and easy-to-use drag-and-drop interface, Canva’s goal is to provide users with the ability to quickly produce beautiful visuals without needing any prior knowledge in graphic design.

In conclusion, Melanie Perkins created Canva out of a need for an easier and more user-friendly design platform that would be accessible for anyone regardless of their skill level or experience with graphic design. By providing businesses and individuals with access to powerful tools that can easily be used to create stunning visuals quickly and efficiently, she has revolutionized how people create content online today.